Brand copy and creative strategy
I work with companies that need to define and communicate the value of complex products and ideas—that need to find their story.
My work spans B2B, healthcare and consumer—often where multiple audiences, products and messages need to align.
I develop positioning and communication platforms, then build them out into concepts and campaigns across channels and formats.
I also help teams use AI without breaking the brand—more on that in the AI & BRANDS section.
Brand narrative strategy and copy 